May 5, 2011

Who is controlling our information?

I wrote a post a while ago about google bots called "How Does Google Really Work?" and while researching how it really works I learned about google bots and began to find answers to my new question as to whether or not google bots help make searches more efficient. Some things still did not sit quite right with me, because I keep feeling like these google bots were more like "spy bots" who could tell where I have been and what I am interested in. As I am currently realizing, I was not asking the right question. The question I should have been asking is "Why do google bots seem to make my searches more efficient?

Why, in November when I was house hunting would real estate sites for Rocky appear on my facebook page, and why would advertisements appear about "Bench" clothing stores when I just came back from shopping in Calgary. I have found an answer.

While we believe that "knowledge is power" and that the internet is a "web of resources" I am starting to see that the information that is coming to me on the web is "tailored" based on my interests.

The Ted Talk below provides insight into how we are merely consumers:


Feifei said...

Interesting! I have also wondered about this. Most of the posts around my email pages and facebook pages are about what I have been looking at online and things of interst. I was telling June the other day that it was kinda scary! We leave a trail everywhere we go online!

Danielle Spencer said...

Yes we sure do! It is called our "digital footprint." The problem (i think) is that all of the information is going to be "catered" (filtered to us) based on our "data" out there. It doesn't become "free knowledge" anymore...commercialism to a whole new level :(

Danielle Spencer said...

Even watch your hits when you do searches. "It" knows your location and will filter information to you based on where you are. We could do the same search in different places, and get totally different hits, and they will be based on our "digital footprint."

Kim Wedman said...

I am glad you blogged about this - just the other day on trip advisor, I was trying to figure out how FB friends of mine were showing up with pictures and recommendations on where they had been...a little scary!

Terri @ said...

Thanks for blogging about this Danielle. I had wondered about this as well. I hope that we (individually and globally) are able to overcome the "web of one" phenomenon.