I penned a post some time back titled "How Does Google Really Work?" as I delved into the inner workings of this ubiquitous search engine. During my research, I stumbled upon information about Google bots and began to ponder whether they truly contribute to making searches more efficient. However, despite my efforts, I couldn't shake the nagging feeling that these Google bots were more akin to "spy bots," tracking my online activities and preferences.
It dawned on me that I had been asking the wrong question all along. Instead of questioning whether Google bots make searches more efficient, I should have been asking why they seem to do so.
Why, for instance, did real estate sites for Rocky start appearing on my Facebook feed when I was house hunting in November? And why did advertisements for "Bench" clothing stores pop up after I returned from a shopping spree in Calgary? I've finally uncovered the answer.
While we often view the internet as a vast repository of knowledge and resources, I've come to realize that the information presented to us online is carefully tailored to match our interests and preferences. In essence, the web weaves a personalized experience based on our online behavior.
